Yahoo News - In a 1978 study, two psychologists interviewed 22 major lottery winners and found that the joy of sudden wealth wore off in a few months. They had a harder time than others enjoying life’s prosaic pleasures: watching television, shopping, talking with friends, and so forth. The reason for this phenomenon is that humans tend to adapt psychologically to their circumstances – including their monetary ones – quickly. Economists call this the “hedonic treadmill.”
Filed under: Giver , consumerism
