Non-profit Times - Cross virtually every demographic — age, gender, race, income, education and household size — more people are heading for the Internet before they make a charitable donation. According to a new The NonProfit Times study, twice as many potential donors are heading online after receiving a fundraising solicitation by mail than they did just three years ago, and among those 65 and older, the increases were even more substantial. Patrick’s 2 cents – study shows the growing importance of the non-profit web site + growing usage of online research on non-profit activities.
Filed under: Ministry , marketing, statistics
